Official Helen Seward distributor · Prague

Helen Seward for your salon

Italian professional colour and care — with training, technologist support and delivery within one working day.

For salons and professional stores only · Prague, warehouse in Holešovice

~100salons work with us
4 countriesexclusive distribution
1 dayfrom order to delivery
25 yearsrunning my own business
Elena

Behind Elena Pro Hair there is a person, not a warehouse

For thirteen years I have worked with one brand and bring it to salons myself — with training, support and an answer when you call.

Meet Elena →

How I work

How I work

An in-house technologist on direct call

Not “brand support” from a slide, but a person a stylist calls and gets an answer from.

Warehouse in Prague, delivery within one working day

Holešovice. Order today, work tomorrow — not in two weeks from Italy.

Exclusive rights in four countries

Czech Republic, Austria, Slovenia, Estonia — a direct contract with the brand, no middlemen.

Training in Italy twice a year

Everything taught in Milan reaches your salon.

Top of the range

Where almost every salon starts

Colour and reconstruction of damaged hair are the two services salons earn from most. These lines are chosen for exactly that.

Catalogue

Replenishment plan

We keep an eye on your stock. You work.

A salon buys cosmetics every month — it just does so when something runs out mid-shift. We calculate your real consumption: how many chairs, how many colour services a week, what is on your price list. That becomes a replenishment basket for five to six weeks.

A week before the date I call you myself, check what has changed, put the order together and bring it. Nothing is signed and nothing is auto-charged: you can skip a cycle or change its contents at any time. Try two cycles — that is enough to see whether it works for you.

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Ways to work together

Three levels — by access, not by discount

Any e-shop can give you a discount. None of them can give you a technologist on the phone, training and district protection. That is why our levels differ in service. Exact commercial terms we discuss in person.

OPENEntry, no commitments PARTNERReplenishment plan every 5–6 weeks PARTNER+Annual volume
Delivery within 1 working day
Technologist consultationon request
Technologist priority — you are answered first
Training included — one seminar a year
Free delivery
Price fixed for a year
POS materials for your retail shelf
Territorial protection of your district
A place at the training in Milan
First access to new collections

Commercial terms on request. We work only with salons, barbershops and professional stores.

Discuss terms

Events

Where we have been and where we are going

28 September 2026Product trainingMilan, Italy
28 February 2027New collection presentationVerona, Italy
6 July 2026“Total Blond” master-classVienna, Austria
18 May 2026Product trainingMilan, Italy
20 April 2026Brand presentation in a new regionVienna, Austria
1 March 2026New collection presentationMilan, Italy

All events and training →

Let us talk about your salon

Tell me about your salon and the services you offer — I will reply with the wholesale price list, terms and a sensible starting point.

Get wholesale terms